Top Tips For effective Exhibition Stand present And Trade Show Stand Management

Do you have a beautiful booth that shows your brand well enough to guarantee your success at the exhibition? The answer to this question is definitely negative.

After choosing the right booth, exhibit booths and preparations for the exhibition, it is time to consider several factors for your success and your presence during the exhibition. Here are some of the following solutions for managing the exhibition.

Look at the booth and details of your booth.

Shoppers are attracted to exhibits that are good and decorative. Make sure you choose the right booth.

Use bright colors and try to design your booth.

These efforts make the visitors stop at the booth and do not stop at the front.

Make your message clear so that the viewer can see it in any direction, as well as from the perspective of the near and far. .

Use clear symptoms and optimal brightness.

Booth equipment in accordance with your goals and in accordance with different tastes

In addition to dealing with booth visitors, the existence of different advertising methods for different tastes is very effective in attracting the audience. .

Some people like print ads, brochures and product datasets, others like to see video demos from company info on Full HD TVs or tablets. .

Many of them want to communicate with the booth staff and ask questions. Ensure that a large number of booth staff is available at all times.

3- The presence of staff in the booth with specific plans and responsibilities

The staff at the booth is the representative of your company.

No unprofessional employee should be present at the booth.

If the number of employees is too high, the visitor will return, and if it is less than that, the company loses sales opportunities. So give them specific responsibilities. Your employees should reinforce the value and message of the brand that you have been working hard with designing a professional booth.

4- Effect of the appearance of the staff in attracting the audience

Only the appearance of your booth does not attract the visitor, but you must also have a glamorous look and fit clothes. .

It's time for the visitor to ask for his booth and ask questions.

5- Teaching body language and etiquette to the staff present at the exhibit booth

Setting up or standing can affect visitors' booths. Always stand to welcome the customer and be ready to serve.

Staff with proper body language knowledge can have more impact on attracting visitors.

In fact, personnel awareness makes optimal use of this opportunity to create an interest in the visitor and evaluate them properly.

So always be cheerful.

6- The presence of trained staff in the booth

Booth staff should be trained to answer some simple questions and direct purchases by visitors.

You can attract visitors by organizing hobbies tailored to the personality and the type of exhibition you participated in.

7- Selection of suitable staff for booth management

The staff at the booth should be aware of the correct product or service of your company.

They need to provide appropriate training in the field of talking to visitors so that they can communicate with their views and perspectives. .

Visitors watch the conversations and employee behaviors, so be sure to create the right image of your company in their minds. .

Also, eating food or food in the booth, even if you are a visitor, is not a very professional behavior.

Finally, make sure the booth staff includes a combination of product experts and your company's sales.

8- The presence of employees in the booth with a specific program and responsibility

The staff at the booth is the representative of your company. No unprofessional employee should be present at the booth.

9- Use the correct sentences to welcome visitors to train staff for an engaging conversation

To start conversations with visitors, in addition to introducing yourself, use attractive, open-ended and open-ended questions. A real smile and eye contact have a great effect.

For example, do not use "What do you think" or "What can I do for you?" Talk to the visitor.

Such questions can be viewed by the visitors with impersonal, indifferent and one-word responses, which can make it almost impossible to start a good conversation. .

Do not hit your visitors sharply, this will display a hated image of you and make your customers stand in your competition. Remember, the staff at the booth is the representative of your company.

10- Provide correct information to visitors

Do not overload your visitors by giving too much information! This makes the received information meaningless.

Count the marketing messages, it takes a few seconds for the visitors to cross your booth; did you manage to send your brand message to them well?

Just provide correct and correct information, this amount of information is sufficient to attract and encourage them, and your visitors will open your booth for more information.

11- The need to attract visitors to the booth

The booth in the first step should attract the attention of the visitors and encourage them to pause against the pavilion and its products.

12- The need for a potential customer to be identified by the exhibitor

The exhibitor should not spend a lot of time with a visitor who is still uncertain whether or not he is a customer, so they need to be careful enough to evaluate the visitor.

13- Evaluation of visitors

Evaluate your visitors and never judge their appearance.

Can you spend your time on visitors who are never going to buy from you? And lose your real customers?

Take time to identify the market and your customers and target them. If you have a targeted market, you need to get visitors who really matter to you. Do not overdo it for a time visitor.

14- The need for sufficient information for the stand of the entire exhibition

In addition to the items in the booth, the booth's instructor should also know the information of the other exhibit venues.

15- Attention to visitors as potential customers

Visitors would like to be taken into consideration and you should look at each visitor's booth in the eyes of the customer, so do not be indifferent to the visitors to your booth.

16- Decrease booth visitors due to the stopping of miscellaneous people

Miserable people can make your booth bad, and reduce the visitor's booth at any exhibition.

Avoid stopping people at your stall.

17- Appropriate responses to address the ambiguities of visitors to the booth

Each visitor will visit your booth according to your needs and ambiguities.

Highly responsive responses to visitors will have a dramatic effect on the growth of your visitors from your booth.

18- Decrease booth visitors due to incomplete information

Looking at questions and ambiguities from viewers, they will be on your booth, but if they receive incomplete or inaccurate information, they will no longer go to your booth.

And maybe you can see the other people change their stall.

The design and implementation of the correct and professional booth will respond to many questions and ambiguities of visitors.

19- The negative impact of neglect and neglect in attracting visitors

You have paved the way for the visitor and ultimately attract the customer for yourself.

Your booth is not your private room that you want to constantly rest and disregard visitors.

20- Reduce visitors due to staff gathering in the booth

Staff gathering inside the booth and private speaking on the pavilion will prevent visitors from entering your booth. A friend of your choice can not mix your private collections. So do not get rid of this job. He should also be good-tempered and well-equipped.

21. Lack of high volume of products in the booth

Take samples or samples of some of your products for public viewing, if customers have requested more products that were not available on the pavilion, get their addresses and send them. (A score that is special for visitors and customers of the exhibition.

It also brings more intimacy, reduces the costs and problems of shipping booth products, and enhances communication with the customer.

22. Contest and entertainment with the aim of introducing your business

Many people like to participate in the tournament and win, a special and special introduction of the business, holding competitions and awarding prizes will attract people to your booth.

Make sure you have something beyond the competition and award winning, giving you a business introduction card, or filling out a contact form or questionnaire by visitors.

23. Attract your audience on social networks.

You must follow the social networking marketing program of your products at the exhibit space where you participated.

One way is to introduce social networks to the pavilion, or invite people who are familiar with them on the booth to become members of your social network or drop off the exhibition on your social networks. .

Invite audiences to visit your booth and provide a special incentive and incentive to be present and operate on your social networking channels.

24-Show your expertise and values.

For exhibitors, introduce your company values.

This can be through an article about the industry's status, listing 10 top products and the latest trends in your business. .

If most people attend a particular exhibition outside your area, you can provide information about your local area, and invite them to the best restaurants in your area to negotiate and sign up for dinner.

25. Offer suggestions for the exhibition period.

Make sure buyers are required to buy the product that you offer and discount specially during the exhibition, and make sure that the offer is made clear and clear during the exhibition.

You have been updated. Social channels and virtual advertising will be a good tool.

26- Reception of visitors with drinks and refreshments

Enjoy the reception with drinks and refreshments.

Drinks or snack suggestions should match your company's culture or subject matter. Water bottles and any packaging should be connected to your brand or business cards to remind them of your booth and your company.

27. Be hospitable.

Make guests warm on the stall with beverages and traditional snacks. Tea, Nescafe, sweets and comfortable chairs always answer.

The warm and warm welcome is very effective so you can know your booth as your home. When the party comes to your house, it first attracts your home's pleasant scent.

So welcoming guests to the booth with an unparalleled aroma of fresh tea and delicious cookies has a great effect.

Let guests and audience booths taste a lot of your generosity and be sure that there is a lot more than that.

28. Appropriate location for the exhibition to create a booth

Creating booths in the most exciting places of interest for exhibitions is very important. Most exhibitions require additional charges for exhibitors present at these locations.

If you are willing to pay extra, take action sooner. Expensive places at exhibitions are sold quickly, so you have to think about it for the next year.

If you plan to plan a booth at a fair in the long run and annually, creating a pavilion at these locations can increase the power of your penetration among visitors.

29. The need for staffing information on the booth

All employees should have sufficient information about the goods and know how to use them, and they are familiar with the terminology of transportation, packing, insurance, customs tariffs and terms of sale and assignment.

Booth staff should be aware of public places, facilities and exhibition facilities such as public telephone, first aid, security services and the like. It's better to be one of the staff responsible for maintaining the order and cleanliness of the entire booth.

30- Important role of the press in attracting the attention of the audience to your booth

Mass media play an important role in introducing your booth to the exhibition. Effective interaction with these media is one of the vital issues for the winner, and necessarily should be completed before the show starts.

One of the main features of your brand differentiation from your rivals is your popularity among the press, so open up the media representatives to your stand and in addition, have a close relationship with the public relations and management organization of the exhibition and advertise with Coordinate the advertising program of the exhibition organization.

21. Do not show up high volume of products in the booth

Take samples of some of your products for public viewing, if customers have requested more products that were not available on the pavilion, get their addresses and send them. (A score that is special for visitors and customers of the exhibition.

It also brings more intimacy, reduces the costs and problems of shipping booth products, and enhances communication with the customer.

22. Competition and entertainment with the aim of introducing your business

Many people like to participate in the tournament and win, a special introduction of the business, holding competitions and awarding prizes will attract people to your booth.