غرفه های برتر

طراحی غرفه و ساخت غرفه برتر شرکت Osaram در نمایشگاه ساختمان و روشنایی 2018 آلمان- فرانکفورت

طراحی غرفه و ساخت غرفه برتر شرکت Osaram در نمایشگاه ساختمان و روشنایی 2018 آلمان- فرانکفورت

طراحی غرفه و ساخت غرفه برتر شرکت Osaram در نمایشگاه ساختمان و روشنایی 2018 آلمان- فرانکفورت

طراحی غرفه و ساخت غرفه برتر شرکت Osaram در نمایشگاه ساختمان و روشنایی 2018 آلمان- فرانکفورت
قرار دادن و ترکیب کردن ۱۶ شرکت در یک فضای ۱۲ تا ۱۵ متری برخی از طراحان را دیوانه می‌کند. اما شرکت طراح (Bachmann.Kern & Partner (BKP توانست با حل کردن از این مسئله‌ی بغرنج و دیوانه کننده، یکی از جوایز بهترین غرفه از نظر طراحی را برای شرکت Osram Opto Semiconductors GmbH به ارمغان بیاورد.


این شرکت آلمانی از سال ۲۰۱۲ در نمایشگاه‌ها برای ارائه راهکارهای مدیریت نور و روشنایی، حضور پیدا می‌کند. با این حال Osram با هدف تأمین چراغ‌های LED برای شما و یک شبکه‌ی جهانی برای بیش از ۹۰ تأمین‌کننده‌ی LED تأسیس‌شده است. به همین دلیل در این نمایشگاه نیاز داشت تا در کنار ۱۶ عضو این شبکه برای نمایش بزرگی برند خود، حضور پیدا کند.


راه‌حل برای استفاده مفید از فضا، ایجاد مکانی عمومی برای مبادلات تجاری بود. در جلوی این مکان عمومی ۴ کیوسک وجود داشتند. یک بنر در بالای هر کیوسک و چهار صندلی در داخل آن قرار داشت. هر کیوسک به ۴ قسمت تقسیم و داخل هر کدام کابینت‌ها و محفظه‌هایی تعبیه‌شده بود و هرکدام برای نماینده‌ی یک برند بود.


درون مکان‌های عمومی هم سه کیوسک اضافی همراه با بنرهای آن قرار داشتند. کیوسک نارنجی چراغ‌های LED را معرفی می‌کردند، کیوسک سفید اطلاعات عمومی راجع به غرفه و کیوسک Osram هم ساختاری مشابه دو کیوسک دیگر داشت.


"جداگانه اما مساوی" یک برنامه و سیاست اشتباه به نظر می‌رسید، اما طراحان غرفه توانستند این ایده‌ی بد را به بهترین شکل اجرا کنند تا یکی از جوایز بهترین غرفه از نظر طراحی را در این نمایشگاه دریافت کنند.

فضای داخلی هر غرفه هر مراجعه کنندگان می‌توانست مضموني از پردازشگر داده ها را كه با طراحي خلاقانه در قسمت های مختلف غرفه قرار گرفته بود را مشاهده كند تا با محصولات شرکت آشنا شده و ارتباط برقرار کند.

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